The new Pepsi advert has been successful in bringing people together, though not in the way the company intended. People of all political stripes are united in their disgust at the viral video.
To those on the left, the ad is a clumsy and cringeworthy attempt by the soft drinks company to ‘get down with the kids’ and look a bit edgy, and which ends up representing everything Millennials are protesting about.
To conservatives, it’s proof that big business has been co-opted by immigrants, Muslims, homosexuals and the anti-Trump movement.
The Pepsi commercial is proof that corporations and popular media is completely on the side of the Left
Yet Liberals believe they’re rebels
— Chicago Joe (@adudeinaplace2) 4 April 2017
But there’s one thing that everyone seems to agree on: the ad is garbage.
Good on you Pepsi, you managed to bring Liberals & Conservatives together in a WTF were they thinking moment. 😒
— Tobosbunny (@tobosbunny) 5 April 2017
Really, how the hell did the advertising agency manage to sell the idea to Pepsi in the first place?
Inside the Pepsi ad pitch meeting:
“… and then Kendall Jenner solves oppression by handing an attractive policeman a Pepsi…” https://t.co/paXWbtSKPu
— Joy Reid (@JoyAnnReid) 4 April 2017
This mishmash of a Black Lives Matter march, an LGTB rights protest, a United Colors of Benetton photoshoot, and an episode of Keeping Up with the Kardashians is convincing no one. Not even music courtesy of Bob Marley’s son Skip can save it.
Most people tried to see the funny side.
Wow Pepsi’s “Black Soda Matters” campaign is off to a bad start
— Vann R. Newkirk II (@fivefifths) 5 April 2017
*gets in time machine to august 9th 2014*
*goes in convenience store*
*buys mike brown a pepsi*
mike: what’s this for?
me: just trust me
— Zachary Fox (@zackfox) 5 April 2017
“Now just wait one second officers.
I have a Pepsi.” pic.twitter.com/NW0sddKOOI
— Philip Lewis (@Phil_Lewis_) 5 April 2017
— Christopher Ingraham (@_cingraham) 4 April 2017
— Godfrey Elfwick (@GodfreyElfwick) 4 April 2017
If my Twitter feed’s almost universal condemnation of Pepsi is any indication, the company is on the verge of winning the presidency.
— Adam Carl (@AdamWho) 5 April 2017
“Kendall please! Give him a Pepsi!” pic.twitter.com/IntFNmCpTr
— Zito (@_Zeets) 4 April 2017
But some were too outraged to laugh it off so easily.
— Travon Free (@Travon) 4 April 2017
— ColorOfChange.org (@ColorOfChange) 5 April 2017
I have a feeling that white people made the Pepsi ad.
— Summer Brennan (@summerbrennan) 5 April 2017